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Taste Buds 101 with Dr. Mike Dow

Dr. Mike Dow teaches TASTE BUDS 101! He explains what it means to be a supertaster in easy to understand terms. More importantly, Dr. Mike will tell you what you can do for the picky eaters and supertasters in your life – whether that’s you, your child, or another loved one.

Just as he did on The Rachael Ray Show, he’ll guide you through taking the taste test and then give you tips on how to broaden the range of foods that you offer in your household.

About Dr. Mike

Dr. Mike is a cognitive-behavioral therapist and the Clinical Director of Therapeutic and Behavioral Services at The Body Well Integrative Medical Center in Los Angeles. He is the co-host of TLC’s hit show Freaky Eaters and is regularly featured on The Rachael Ray Show, CNN, and The Huffington Post.

Dr. Mike is a nationally recognized expert on disordered eating and addictive behaviors and holds a doctorate in psychology in addition to a master’s in marriage and family therapy. He is a member of the California Psychological Association and the California Association of Marriage and Family Therapists. Dr. Mike has trained in addiction counseling at Betty Ford Center is a graduate of USC and is licensed to practice in California and New York.

Taste Buds 101

The Taste Buds 101 Workbook, along with the Supetaster Test, will help you broaden the serving choices in your household. Put an end to fights at meal time and help the supertasters or picky eaters of all ages to enjoy new, healthier foods!

Dr. Mike outlines how to use Graded Exposure Therapy in your own home to help you or your loved ones accept new tastes, textures, tints and temperatures in foods one bite or meal at a time.

What Is A Supertaster?

Supertasters experience taste with far greater intensity than the average person. About 25 percent of Americans are supertasters, a group with an unusually high number of taste buds. If you love food more than most, you may have inherited supertaster genes.

Do You Hate Vegetables?

Evidence suggests that supertasters are more sensitive to bitter tastes and fattiness in food, and often show lower acceptance of foods that are high in these taste qualities. Supertasters tend to dislike strong, bitter foods like raw broccoli, grapefruit juice, coffee and dark chocolate.

This may put supertasters at risk for certain cancers that bitter compounds can protect against. A pilot study on colon cancer conducted at the Wayne State University School of Medicine showed that the number of cancerous polyps a patient had was directly related to tasting ability.

Supertasters tend to find highly fatty and sugary foods less palatable than non-tasters. As a result, supertasters tend to weigh less. Research indicates that supertasters have a lower risk of cardiovascular disease because of their lower fat intake.

An increased number of taste buds has an impact on the way food tastes. Because food preferences are influenced by taste, the extra taste buds also have an impact on diet. Genetic differences in taste are increasingly being studied because diet shapes risk factors for many chronic diseases.

The Supertaster Test is a simple diagnostic tool that will help determine if you are a supertaster. It is the same assay used extensively in University classrooms and research laboratories across the country.

- Marissa Beck, Registered Dietitian, Columbia University.



Is Your Child A Picky Eater?

Does your child turn up their nose and refuse to eat broccoli, spinach or Brussels sprouts? It may be genetically programmed and beyond your control. If your child is a supertaster, their taste buds may be extra sensitive to the bitter compounds found in vegetables and certain fruits. In one study, non-taster children consumed more vegetables, particularly bitter tasting vegetables, than did the taster children during a free-choice intake test.

Which Wines Will You Enjoy More?

The degree to which you experience wine’s bitterness, astringency and acidity is correlated with your taster status. Non-tasters gave significantly lower intensity ratings for the bitterness, astringency and acidity of the red wines than did tasters and supertasters. Tasters have reported a greater perceived bitterness and irritation from alcohol. Some studies have found that non-tasters might have greater preference for alcohol, consume more alcoholic beverages and be at greater risk for alcoholism.

Take The Supertaster Test

The chemical applied to the Supertaster Test tastes bland, bitter or utterly vile depending on the genes you inherited for taste. Two tests are included for the purchase price of $4.95. The Supertaster test kit includes detailed instructions and a step by step guide. If you are dissatisfied with our service for any reason, you will receive a full refund. Orders arrive in 5-14 business days. Secure order form.

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Join the thousands of satisfied customers who have ordered from supertaster.com. If you are dissatisfied with our service for any reason, you will receive a full refund. For orders of six or more kits, please visit the bulk orders page or contact us. We work regularly with schools, businesses and organizations.

As Used on Blue Ribbon Hunter



It’s my job to stay apprised of the latest developments in medicine and technology. The Supertaster Test is the first tool I’ve come across that helps categorize taste – an important predictor of diet and health. It’s an indispensable tool for the health-conscious food lover.”

- Sara Calabro, Medical Technology Investment Digest.